You must know how to communicate visually

Posted: February 13, 2013 in Digital Marketing, Video
Tags: , , , ,

FACT: 90 percent of information that comes to the brain is visual.

FACT: The brain processes visual information 60,000 faster than text.

FACT: Approximately 65 percent of the population are visual learners.
If you want to convince and convert your audience, you need to know how to convey ideas and emotions visually.
These stats seem to be fairly universally accepted on a number of educational sites, but I don’t have any attribution for them. Nor are they split out by gender or any other factors. So, while I cannot vouch for the details of them, they don’t seem to be unrealistic knowing how people respond to visual communications. It’s one of the reasons YouTube is such a powerful medium. People are used to consuming their information from television and, now, online.

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