The Curse of Knowledge

Posted: August 2, 2011 in Messaging
Tags: , ,

Just because you think the subject matter is easy, don’t expect others who are not familiar with your product or service to think so.

You have to explain it to them. Show them. Use examples, use case studies, use personal experiences.

http://www.psychotactics.com/blog/curse-of-knowledge/

Communicate in a way that makes it difficult to be MIS-understood.

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