Burger King boss Bernardo Hees insults British women and food

Posted: March 14, 2011 in Messaging
Tags: , ,

Adding some local comments and color to a speech is usually a good move to connect with your audience. But

Burger King burger

Give me a Whopper.

 insulting someone else to make a point is never a good move.

Burger King’s chief executive, Bernardo Hees, has had to apologize after insulting British food and women during his remarks to American students.

If your CEO has a tendency to make these kinds of remarks in person, don’t be surprised if they make them during off-handed remarks in public.  While being authentic can be an admirable trait, in these kinds of cases, you should recommend they stay with the prepared remarks.  Take the time to practice the remarks enough so they sound casual.


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