Optimize Your YouTube Videos for More Exposure

Posted: February 26, 2011 in Digital Marketing
Tags: , , , , , , ,

YouTube is now the second largest “search engine” behind Google. That is astounding to me. There are millions of people who are going to this large collection of user supplied videos to actually look for information. What was once an outlet for amateur experimental videos is now a brilliant, rich depository of video information on anything and everything you want to see.

If you are not marketing using video through YouTube, you need to begin your investment now. Besides the obvious reason of being where there are millions of eyeballs every day, you need to be on this site and you need to be producing content well before you need it.

The reason I put it in these words is because YouTube’s search function and rankings are not unlike it’s parent company, Google. Therefore, content that gets the most views and has the most engagement is the content that is going to bubble to the top of the page when someone puts in a search for a topic which includes your company.

To get your videos more prominence, here’s what you should be doing:

1. Post regularly and post early. There is a reason for this. First, it is offensive in nature to get a number of your videos in play so they have time to get more views, thereby boosting their rankings. Second, it is defensive in nature to help users to find the correct information about your company instead of finding spoof or satire videos about your company or your subject area.

2. Produce compelling content. You should be seeking to inform, educate or entertain. Videos which get now viewers are not going to  perform well in the search engine despite everything else you do.

3. Add your keywords.  You will need to add the keywords that describe your content or what you want to attract for certain keywords. Unlike Google, YouTube cannot actually look into your content and see the keywords, so you’ll have to manually add these to the title, description and tags boxes when you first post the video. 

4. Encourage interaction. Just like Google, YouTube thinks the most popular content should be featured first (except for those sponsored links). Cross link your videos to your blog, Facebook and Twitter accounts to encourage viewership.  Invite comments and encourage your viewers to link to the video or to subscribe to your YouTube channel.

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  1. […] Optimize Your YouTube Videos for More Exposure […]

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