Taco Bell Launches Ad Campaign to Fight Charges

Posted: January 28, 2011 in Messaging, Reputation
Tags: ,

News today that Taco Bell is launching full-page ads to fight allegations that its taco meat does not meet USDA standards. The linked article above also mentions some other infamous food allegations against Wendy’s and also Rubio’s which had a dramatic effect on the two food chains.

If Taco Bell’s story is that their taco meat contains 88% ground beef vs. the 34% ground beef alledged by attorneys, then the controversy should be short lived.


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