Taco Bell Fights Back Against Beef Allegations

Posted: January 26, 2011 in Messaging, Reputation
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Taco Bell has finally surfaced to fight back against allegations that the meat used by the company is not “real”.

It will be interesting to see exactly how the information of what’s in Taco Bell beef falls out during the class action suit, but the company must proactively defend its products vigorously in the court of public opinion.

The president of the company, Greg Creed, says “Unfortunately, the lawyers in this case elected to sue first and ask questions later — and got their ‘facts’ absolutely wrong. We plan to take legal action for the false statements being made about our food”

So far it does not look like the parent company, Yum! Brands (NYSE: YUM), has taken a hit. The stock price (as of midday on Jan. 26) was up $.14.

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