Wikileaks Hacking War Highlights Digital Fragility

Posted: December 9, 2010 in Digital Marketing
Tags: , ,

You’ve decided to go completely digital in your marketing efforts with your primary marketing machine being your website and your digital communications with stakeholders.

The recent hacking attacks between suppporters and detractors of Julian Assange and his Wikileaks efforts have been playing out on a global scale — providing a frightening prelude to how vulnerable your site and your digital communications can be.

If your site was hacked and unavailable, would you still be able to function?  Does your site just convey information or do you conduct all of your e-commerce over it? If your customer or media contact list was corrupted or hacked, do you have a backup list?  And, can you still communicate with them if your email is unavailable? 

Bottom line:

Don’t put all your communications eggs in one basket.  You must be communicating with all of your audiences, using all possible communications vehicles, all the time.

You may find that you will need to keep communicating the “old-fashioned” way through printed materials and by phone.

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