Put Your Main Message Up Front

Posted: November 1, 2010 in Messaging
Tags: ,

According to Oregon State University, the average consumer reads at the 8th grade level and they only have a 30- second attention span.

That means you have to get to your main message quickly.  The tradition inverted pyramid style for news stories really works well here; start with the main concept at the top of the story while adding more of the facts and supporting quotes as the story progresses.

Leave the details towards the last part of the story so that you have communicated the most important messages first should the reader reach the limits of their attention span and leap off to another story.

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